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Zehra Chatoo is a strategic leader with over two decades of experience at the intersection of advertising, culture, and technology. She has worked with iconic global brands and high-growth startups, consistently driving business growth, building brand equity, and delivering award-winning campaigns.

Most recently, Zehra held leadership roles at Meta, running Strategy and Insights for the Global Business Group, where she pioneered next-generation brand building, spearheaded the company’s Creator strategy and cultural trend framework, and collaborated with engineers to reduce bias in AI—making advertising more inclusive and effective. Previously, she spent 13 years agency-side, leading strategy, building high-performance teams, and launching Omnicom’s inclusivity initiative, OPEN—recognized as best practice by Harvard Business School. A champion of purpose-driven innovation, Zehra serves on the Board of UN Women, advocating for gender equality, and on the Effie Advisory Council, advancing marketing excellence. She is a sought-after speaker, Oxford lecturer, and recipient of honours including Cannes Lions, Campaign, and IPA Effectiveness Awards.