Accelerate Growth,
drive lasting impact.
We’re on a
mission to
close the
gender
gap in AI
Women are adopting AI at significantly lower rates than men – and those who engage with this technology play a role in shaping this future. Lean into our Permission to Prompt training to bridge this gap.
Empower
Innovation
through
AI-fuelled
REP IQ
AI-powered REP IQ is our proprietary model that scores representation, diagnoses bias and benchmarks your work against culture, revealing insights that help brands reflect the real world more accurately.
Unlock
Growth
for Good
Go-to market strategy designed to drive meaningful growth for your business.
Meet the Founder
Zehra Chatoo is a strategic leader with over two decades of experience at the intersection of advertising, culture, and technology. She has worked with iconic global brands and high-growth startups, consistently driving business growth, building brand equity, and delivering award-winning campaigns.
Most recently, Zehra held leadership roles at Meta, running Strategy and Insights for the Global Business Group, where she pioneered next-generation brand building, spearheaded the company’s Creator strategy and cultural trend framework, and collaborated with engineers to reduce bias in AI—making advertising more inclusive and effective. Previously, she spent 13 years agency-side, leading strategy, building high-performance teams, and launching Omnicom’s inclusivity initiative, OPEN—recognized as best practice by Harvard Business School.
A champion of purpose-driven innovation, Zehra serves on the Board of UN Women, advocating for gender equality, and on the Effie Advisory Council, advancing marketing excellence. She is a sought-after speaker, Oxford lecturer, and recipient of honours including Cannes Lions, Campaign, and IPA Effectiveness Awards and most recently Campaign’s 40 Over 40.