REPRESENTATION. MEASURED. AT SCALE.
Representation is your strategic advantage in the age of AI-driven personalisation
DRIVES GROWTH
BY 16%
Proven link between authentic representation and advertising effectiveness
PERSONALISED &
UNDERSTOOD
The difference between algorithmic personalisation and true cultural connection
AI-POWERED
ANALYSIS
First representation
measurement tool designed for modern marketing
WORK WITH US
We partner with brands and agencies to apply AI-powered representation intelligence, transforming authentic representation into measurable advertising e ectiveness, deeper personalisation, and responsible growth.
REP IQ Creative Asset Audit
Using our bespoke AI-powered analysis tool, we score and map representation across your brand/specific campaign/bank of work — identifying gaps, biases, and category benchmarks.
AI-Powered Cultural & Social Listening
A deep dive into what audiences say about your campaign through a representation and cultural lens, using our proprietary social listening engine.
Practical, Actionable Recommendations
A clear roadmap showing where representation can drive greater connection, e ectiveness, and responsible growth.
OUR PROCESS
Proven methodology to embed representation
into every stage of your marketing process
Decode
Strategic Thought-Leadership
Experiment & test
Apply REP IQ to Real Work
Adopt
Operationalise Representation